In a category known for hidden pricing, excessive fees and endless direct mail come-ons, Capital One identified a ripe consumer insight for advertising the deep frustrations with the credit card experience. The “What’s In Your Wallet?” campaign positioned the brand as a solutions provider and yielded powerful increases in brand awareness, consideration and new card account acquisition
What’s in your wallet?
Regardless of its contents, you may be wealthier than you think!
Most of us think of the items in our wallets as symbols of prosperity. Credit cards, membership cards and Cash. These items allow us to move about our daily activities and responsibilities. They also allow us to secure plans for our dreams and adventures.
Consider for a moment that true wealth is so much more than toting a Capital One credit card in your wallet or the number of zeros that are in your checking and savings accounts.
Are you healthy? Many would say that you are very wealthy!
Do you have people who you love and care about – and in turn – they love and care about you? If you answered yes- then you are very wealthy.
Do you have friends that you can share meals with and celebrate and mourn together? Wealthy!
Do you wake up in the morning with a roof over your head- hot and cold running water- food in your cupboards? Wealthy!
Do you rise each day with purpose- a dream in your heart and a smile on your face? Wealthy!
There once was a man who died of complications to his heart. He had worked his entire life to help support those he loved. When he was a young teen, he lied about his age to get his first job so that he could help support his parents and siblings. When he married, he worked two jobs to support his growing family. They were never financially wealthy, however, there was always food on the table, a roof over their heads, and love.
Right after he died, the nurse brought this man’s simple belongings out to his family. His watch- his wedding ring- and his wallet.
His children looked in his wallet and were immediately moved to tears. His wallet had two one dollar bills. The wallet did not have credit cards- or a lot of cash. However, the wallet of this man had photos of his children and his grandchildren.
Was this man wealthy?
We believe the answer is YES!
One of the premier exercises within the Vitalign System is the Complete Wealth Eco-SystemEvaluation. It gives you a much clearer idea of where your true wealth lies and just how rich you truly are!
Developed by the Vital Longevity Institute, the Vitalign System is a revolutionary new way of rethinking, redefining and reinventing the best years of your life, no matter how old or young you are, or how much success you’ve already enjoyed.
The Vitalign System is the first and only human performance technology that works with your subconscious, conscious, and self-image to shift your perception of time to create permanent, positive change, and increase your vitality, happiness and longevity.
By combining age-old wisdom, cutting-edge science, and some very chill technology, we are delivering a course of simple but effective Experiential Learning workshops and rapid change exercises to transform how you experience life.
The Vital Lifelong Alignment Coaching Course empowers you to integrate the Vitalign System into your life and immediately start making rapid, permanent, positive change. You can reset your life clock. You can rethink, redefine and reinvent the best years of your life… starting now.
We created the Vitalign System because…
We refuse to stand by and watch the most massive waste of human potential in history.
We are being persuaded – even coerced – by unexamined, obsolete and destructive false concepts of how we “should” age. Concepts that have nothing at all to do with what science proves aging actually is.
Now is the time to…
Tap into the power of the Vitalign System!
Here is today’s Vital Reset ReMINDer:
“True wealth is born from the spirit. We are not defined by our possessions, but by our character… which costs nothing but the effort put into it.
My very best wishes for an exceptional day and to your long and vital life.